To begin with, we have to introduce Fjällräven a bit more, because this Swedish brand is truly one-of-a-kind. Having originated in a small town of Örnsköldsvik, where mountains meet the sea, Fjällräven (literally translated as Arctic Fox) is bringing nature closer to people with a focus on simplicity and practicality, but most importantly, with the utmost respect for the environment.
Throughout the years, the company expanded their line monumentally, so in addition to flawless backpacks, you can also find clothes for women, men and kids, travel essentials, tents and even accessories.