MOSHI – Natural cosmetics for everyone

You probably know that here at UPTOSTYLE we are all about clean aesthetics and quality products. We are constantly browsing the deep parts of the internet to find the best products for you. Recently we stumbled upon a cosmetics brand which told us “you’re nuts” and “bite me”, and it immediately caught our attention. We knew that this was something cool and that we had to know more!


Meet MOSHI and read our review about the Estonian super products with cheeky comments.

The Estonian couple; Kirstine Kivi and Marko Tõll established the minimalistic beauty brand MOSHI in 2011 in collaboration with the Estonian Academy of Arts. The idea was to create something different. Something as minimalistic as possible.

Something that could prove that organic or natural doesn’t need to be boring. And so they did.


MOSHI, the name itself, is just like the products it represents: Unique. It doesn’t mean anything fancy or even an interesting history, but it’s a name you remember. At least we on Uptostyle do and we think you will too.

MOSHI makes products for the people, and they make sure everything is in the MOSHI-spirit. As the founders say: “MOSHI creates emotions.” How? Take a look on their packaging and read some of the fun and challenging statements and you’ll understand.

It’s self-ironic, it’s sexy and it’s one-of-a-kind.


Even though MOSHI itself isn’t bio certified yet, their products have mostly natural and partly certified organic ingredients and their clients love it. At the moment they have retailers in Estonia, Finland, Lithuania but maybe soon in Poland and Singapore as well (fingers crossed). 

100% Natural  

MOSHI is growing faster than you think and that means expanding their selection with a bunch of new products. We’re stoked to see the new goodies! They will have their website in English ready soon but until then…

100% Minimalism


You might be interested in hearing more about their products, right?

Well it’s your lucky day because we had the chance to try a few of their products and now we’re sharing our highlights with you.

The body wash with pumpkin sea buckthorn was one of our favourites. The scent was perfectly balanced and we loved the pump, as it was much easier to handle during the shower. This body wash doesn’t get foamy, as it doesn’t contain Sodium Lauryl Sulphate, which is actually a really good thing. You might end up using more product than you actually need, but that just needs some getting used to and then you’ll be fine. We found the body wash very useful also when washing our face as it removes your make up right away (and oh, we love that!).

Another product we absolutely loved is the Face polish with lavender geranium. It had a pleasant scent and it felt great on the skin. Our skin felt fresh and hydrated. Definitely a must if you ask us!


Aren’t these products to die for? We have already put them on our wishlist, you might want to do that too!

Make sure to follow MOSHI on their adventure on Facebook and Instagram to get the latest news. (You really don’t want to miss anything these guys are doing, trust us!)

Text: Anett Moglich